App is short for application. Essentially they are software applications that can be accessed and download to your device via a common marketplace (Apple store, Android Marketplace, etc). Software developers create the apps and submit them for review to the marketplace for the devices they were designed for.
Currently there are over 350,000 apps available in the Apple store and over 100,000 in the Android Marketplace.
Apptivities are basically lessons that incorporate the use of apps. I had not come across the term and had a lot of fun exploring the website.
http://mashable.com/2010/10/25/android-100000-apps/
http://www.apple.com/iphone/features/app-store.html
http://www.apptivities.org/?paged=2
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